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RiTA

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SKU: rita
RiTA is an AI-driven digital assistant tailored for real estate agents, focusing on automating prospecting and lead nurturing processes. By integrating with existing CRM systems, RiTA engages contacts at scale via personalized, two-way SMS conversations, effectively generating qualified leads. The platform cleans and scores contact data based on engagement and accuracy, enabling agents to segment their database for targeted campaigns. With features like automated decision-making and access to valuable market intelligence, RiTA empowers agents to optimize their client interactions and streamline their workflows.
real estate lead generation CRM integration SMS automation data segmentation
Automating lead generation and nurturing processes in real estate.
Engaging contacts through personalized, two-way SMS conversations.
Cleaning and scoring contact data to enhance database quality.
Segmenting contacts for targeted marketing campaigns.
Accessing market intelligence to inform prospecting strategies.
RiTA demonstrates high autonomy through AI-powered prospecting automation, two-way SMS conversations without human intervention, dynamic database management with real-time scoring/segmentation of contacts, automated market intelligence alerts, multilingual/emoji interpretation capabilities (including Chinese & Arabic), and self-directed lead qualification/nurturing cycles. The system autonomously handles 90%+ of initial engagement workflows - only requiring human input for final lead conversion steps or complex negotiation scenarios. Core functionality like push notifications for time-sensitive opportunities and auto-generation of daily call lists further reduces manual oversight needs while maintaining strategic alignment with agent goals.
Closed Source
Paid